Just three months ago we launched Google Tag Manager to make it easier for marketers (or anyone in the organization) to add and update website tags, such as conversion tracking, site analytics, remarketing, and more. The tool provides an easy-to-use interface with templates for tags from Google and templates for other vendor’s tags, as well as customizable options for all your tagging needs. This minimizes site-coding requirements and simplifies the often error-prone tagging process.
In November, we held an introductory webinar (watch the recording here, plus read Q&A), and next week we’re holding a second webinar going beyond the basics and diving into the technical details and best practices for how to implement Google Tag Manager. This webinar will be hosted by Rob Murray, our Engineering Manager, and Dean Glasenberg, Sales Lead.
Webinar: Google Tag Manager — Technical Implementation
Date: Tuesday, January 29, 2013
Time: 10 am PST / 1pm EST / 6pm GMT
Register here: http://goo.gl/17OFd
Recommended Audience: IT or webmaster team members
During the webinar we’ll go through a step-by-step process for implementation, and we’ll cover some more advanced topics (i.e. deploying more complex tags). We’ll introduce the role of a Data Layer and use it in conjunction with Events to show how you can set up a site to gather detailed usage metrics, for example, to help you understand why users are dropping off at a specific page. We’ll also show you how common browser Developer Tools, as well as the Google Tag Manager Debug mode, can be used to help verify that your tags are working correctly (and fix them if they’re not).
Hope to see to see you on Tuesday!